Coca-Cola Changes Iconic Red Can to White

In a partnership with WWF, Coca-Cola has changed their red can white to try and raise awareness to the plight of the Arctic Polar Bear:

Coca-Cola is making an initial donation of $2 million to WWF and inviting others to join the effort. Anyone who wants to help the polar bears can text the package code to 357357 to donate $1 to WWF. They also can donate online at ArcticHome.com, starting November 1. Coca-Cola will match all donations made with a package code by March 15, 2012, up to a total of $1 million. Link to full article: http://www.thedieline.com/blog/2011/10/26/coca-cola-red-cans-turn-arctic-white.html

Expect to see the cans on the shelf through February 2012.

Via: http://www.complex.com/art-design/2011/10/coca-cola-changes-red-cans-to-white