Rethink Agency for Sparrow Guitars

Canadian firm Rethink Agency has produced an engaging campaign for Sparrow Guitars designed to remind of the power of real instruments. “In 2009, more Guitar Hero guitars were sold than actual ones. We thought that was kinda crazy, so we created this poster campaign for Sparrow Guitars to remind people there’s just no substitute for the real thing.” They called the campaign posters “Teen Spirit/ Shine/ Mom” respectively and released them to the world last month.

A look at the two remaining posters and full project credit after the jump.

Agency: Rethink, Vancouver
Creative Directors: Ian Grais/ Chris Staples
Writer: Keri Zierler
Art Director/ Designer: Rory O’Sullivan
Account Person: Louise Ritchie
Studio Artisits: Richard Parkes (Teen Spirit & Shine)/ Jan Day (Mom)
Photographer: Clinton Hussey
Printers: True Colours/Dyna